WPP-Coke honeymoon over, Wieden+Kennedy new partner
Krish , Bombay: Oct 27 2005
Made Popular Oct 27 2005
Double whammy for WPP. After Smasung now it was Coke’s turn to look for alternatives and finally they took on board Wieden+Kennedy. Declining sales and waning brand values throughout North America and Europe have become serious concerns for this...
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Tags: WPP, Smasung, Coke, Wieden+Kennedy
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