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Komen Italy Online breast cancer ad confusing
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E-mailMade Popular Oct 22 2007
I am a bit confused with this Komen Italy Online Breast Cancer ad. Why? Read on.
First look at the bare back ad above.
The ad copy reads (in Italian), “Per il 90 % dei tumori del seno c’e una cura che non lascia segni. La...
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Maybe you are reading too much into the ad. The marks on the woman’s back are tan lines and it’s depicting a woman who’s had a mastectomy. The odd tan lines imply the missing breast (the mark on the body). Having lived in Italy, I believe it’s actually quite effective for the target market (young Italian women).