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This nicely executed ad is surely meant to attract a lot of attention. However, I am sure no one would dare to stand by this dangerously catchy AIDS outdoor ad.
Via [Adrants]
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At last the result is out. The occasion was Honda Fit Marketing Challenge. Students from University of Pittsburgh’s business administration have won it by defeating 17 other schools. Honda had asked the students from these universities to develop an...
Mercedes is kicking off a new integrated ad campaign to mark the introduction of new generation E-class under the campaign’s worldwide ad slogan ‘E class experience.’ The campaign includes marketing mixes like websites, road shows and events, charity...
As advertisers are moving increasingly to the web, the U.S. Internet advertising has registered a growth of 38 percent and clocked a record $3.9 billion in the first quarter. The study, conducted jointly by The Interactive Advertising Bureau (IAB) and...
For an optional content pack, car major Cadilac is sponsoring Xbox Live game Project Racing 3. Gamers who will download the add-on stuff will have the opportunity to drive Cadillac’s high performance V-series vehicles in the gamespace. What’s...
Either you have it in you or not.
I personally feel that writing creative and result oriented ad copy cannot be learnt in business schools. Yes, students will study some guidelines, some copybook rules, what they should remember and what not, but...
Sir Martin Sorrell, CEO of UK advertising giant WPP Group PLC, believes that the internet will fail to totally wash out the importance of traditional advertising media like newspapers, televisions and outdoors. In an article he wrote for the Times, he...
More knell to the already struggling newspaper industry. This oh-so-real ad, so impressively has used its platform that you can’t help but notice and ponder over it for sometime. You are bound to say, it’s so cruel of them. Thanks Laura Roque for the...
After Beijing’s ‘politeness’ campaign Shanghai is following suit with a new advertising campaign against a new social evil called Jaywalking. The city already has given training to police, media officials and other non-governmental groups about how...
Let’s wrap the whole sky with promotional campaigns. Aerial advertising is fast becoming a preferred choice for advertisers as they have realized that it is cost effective, can target large group of people with good effect.
Consider this survey done...
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