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My guess, the Scooterdesk can do wonders if one is worried about how to win the organization’s desk race. No pun intended, for organizations like big libraries or hospitals, this Scooterdesk can come handy. Library managers while doing...
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This Indian and 41 year old brand, Fevicol, in the recent years, thanks to O&M India’s astounding creatives, has become the number one brand in the segment which was mostly dominated by local unbranded, low cost players till now.
What...
Celebrity track sprinter from Britain, Victoria Pendleton will appear in an advertising campaign for Oakley Women’s brand in 2008. The advertising campaign is called “Uniquely.” The Oakley advert which will feature new styles of women fashion...
After Kate Moss and Maggie Gylenhall, Catharine Bailey becomes the newest face for Agent Provocateur. The advert campaign will be called, “The Adventures of Miss AP.” But Catharine Bailey’s stint will not be as long as her...
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The big news is Tiger Woods will promote PepsiCo’s Gatorade for a cool $100 million. The sports performance beverage is named after the living legend himself, Gatorade Tiger Woods Thirst Quencher.
Remember, this is a licensing deal and Tiger...
Nielsen Media has released the much anticipated television commercial ratings for the first week of the fall prime-time TV season; the week which has experienced premier of most fall shows.
For the first time, the rating has used a new metric,...
The bottom line is, you simply cannot hide in this Internet jungle. You may get away with a sweet stolen kiss at the back of your car, but not with Internet. The Big Brother is always watching you.
Offline target marketing firm Acxiom is now getting...
New Zealand Government has announced plans to deal with youth drinking habits and alcohol advertising. Critics however calling it a feeble response to the issue.
The Government, it seems, does not want a major change in the current law and only doing...
In a social way to connect with consumer, Mercedes Benz in its latest ad is speaking to the women (and also to sensible men). The ad text goes,
‘Unfortunately we can’t test everything for you. Check your breast for breast cancer once a month....
After making a strategic shift into advertising only last fall and chucking off as many as 5,000 employees, fallen Internet giant AOL is once again repeating its job trim.
This time 20% of its total global workforce will have to bid bye. The battle...
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