Paris Hilton looked as fresh as morning papaya in her Fila gear (she is endorsing the brand, if you are still not aware of…) which she adorned with a fuzzy purple warm up sleeve, along with some bright white shades. Paris was in the New York City...

Notwithstanding the online advertising’s good performance along with heavy expenditure prediction due to the coming Olympics and US Presidential elections, the United States’ advertising market will not turn out any extraordinary result next year,...

An artistic impression blended with Barclays futuristic brand image. Do these ads help Barclays, (it’s on a re-branding path for quite some time now, read here) a 300 year old financial services institution evolve to a fresh visual identity and...

At least this advertising effectiveness and measures are not visible by naked eye. It’s not responsible for visual pollution. But who knows, it may well be creating some contamination inside your skull. Skull? No they are not the Pirates of...

WPP, world’s largest advertising and communication group from UK has bagged in what to be termed as one of the biggest (and closely watched) advertising contracts of the year after Dell, world’s second biggest personal computer maker zeroed on it as...

In spite of growing pressures on global advertising spend; ZenithOptimedia’s buoyant confidence on online ad spending is undiminished. The internet is all set to become the third largest advertising medium displacing magazine from its current...

Ohio along with seven other states have filed a multi-million dollar lawsuit against R.J. Reynolds accusing the cigarette maker of taking unfair marketing means against national ban on cigarette promotion while using cartoons and brand merchandise...

If you are tired of seeing David Beckham in all that singular sports gears, well, its time for a change. Beckham has signed a $20 million advertising contract with Emporio Armani. He will endorse the 73 year old designer�s range of underwear which...

Possibly you don�t have to anymore watch those mind-numbing commercials of PlayStation3 any more. TBWA/Chait/Day could not win back the PlayStation account from Sony. After 13 years of association, Sony and TBWA have fallen apart. Advertising Age...

Yahoo and Adobe are planning to place ads on PDF documents. In an A4 size PDF document, Adobe will leave a space for a column of ads which will be placed in the right hand margin of the page. Yahoo, by deploying its standard keyboard bidding and...