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The growth rate of in-theater advertising is outpacing box office growth of Hollywood. Compared to $395 million 2005, in-cinema advertising grew by 15 percent and done $455.7 million business in 2006, a Cinema Advertising Council report says. A...
Pilotless planes may raise concerns amongst civil and army aviation safety experts but that’s not restricting the US from brining as many as 100 new remote controlled aircrafts into operation. Not one or two, all four branches of the USA armed...
Paris Hilton looked as fresh as morning papaya in her Fila gear (she is endorsing the brand, if you are still not aware of…) which she adorned with a fuzzy purple warm up sleeve, along with some bright white shades. Paris was in the New York City to...
Notwithstanding the online advertising’s good performance along with heavy expenditure prediction due to the coming Olympics and US Presidential elections, the United States’ advertising market will not turn out any extraordinary result...
An artistic impression blended with Barclays futuristic brand image. Do these ads help Barclays, (it’s on a re-branding path for quite some time now, read here) a 300 year old financial services institution evolve to a fresh visual identity...
At least this advertising effectiveness and measures are not visible by naked eye. It’s not responsible for visual pollution. But who knows, it may well be creating some contamination inside your skull. Skull? No they are not the Pirates of...
WPP, world’s largest advertising and communication group from UK has bagged in what to be termed as one of the biggest (and closely watched) advertising contracts of the year after Dell, world’s second biggest personal computer maker...
In spite of growing pressures on global advertising spend; ZenithOptimedia’s buoyant confidence on online ad spending is undiminished. The internet is all set to become the third largest advertising medium displacing magazine from its current...
Ohio along with seven other states have filed a multi-million dollar lawsuit against R.J. Reynolds accusing the cigarette maker of taking unfair marketing means against national ban on cigarette promotion while using cartoons and brand merchandise for...
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